Ep 99. Product Studio de Google, llega GA4 y otras noticias del ecommerce.

from Ecosistema Ecommerce · host Javier López Rodríguez

Bienvenidos a este episodio número 99 donde solo falta uno para llegar al primer objetivo de los 100 podcast y en el que comentamos las noticias más impactantes del mundo ecommerce. Empezamos hablando sobre diferentes noticias, como por ejemplo que DIA ha renovado su ecommerce para seguir apostando por el canal online. Por su parte, Ikea va a invertir 90 millones en centros logísticos para mejorar el servicio de su tienda online con la que espera entregar el 80% de sus pedidos en menos de 48 horas. Por otro lado, hablamos de diversos estudios que han aparecido, destacando que el 75% de los consumidores utilizan las opiniones de otros usuarios para decantarse en una compra online. Hacemos referencia también a que el 56% de los españoles se decantan por la venta en plataformas ecommerce de los productos que no utilizan. En este episodio también hablamos de dos cosas importantes: del inminente cierre de Google Analytics Universal y del lanzamiento de Product Studio por parte de la compañía americana para crear imágenes a través de la IA, entre otras noticias. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/ecosistemaecommerce Twitter: https://twitter.com/ecosistemaecomm Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Jun 1, 2023

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Ep 99. Product Studio de Google, llega GA4 y otras noticias del ecommerce.

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