Ep. 99 - The best season to add students to your BJJ gym is here. episode artwork

EPISODE · Jan 30, 2026 · 26 MIN

Ep. 99 - The best season to add students to your BJJ gym is here.

from The Business of Jiu Jitsu · host JP Levesque

SummaryIn this episode, JP Levesque shares a strategic month-by-month blueprint for gym owners to boost enrollment, retention, and operational systems during the peak growth season. Whether you're a seasoned owner or just starting out, discover actionable steps to crush it in the first half of the year.Key TopicsImportance of tracking business metrics monthly and how to interpret themTiming and execution for price increases to ensure profitabilityCreating a robust onboarding process for new students to improve retentionEffective marketing strategies for January and February, including self-run Facebook ads trainingPlanning summer programs, kids camps, and internal events to keep engagement highDeveloping SOPs, staff training, and system documentation for scalabilityThe significance of reports and progress check-ins every 90 daysHow to plan for slower months (July and August) with system reviews and vacationsIf you are serious about growing your BJJ academy and you want a road map on how to do it, click the link below to schedule a BJJ Growth map call - CLICK HERE TO SCHEDULEPS. Here is a link to the free FB/IG/Meta ads training I mentioned in the pod -CLICK HERE FOR ACCESS (FILE> MAKE A COPY)

SummaryIn this episode, JP Levesque shares a strategic month-by-month blueprint for gym owners to boost enrollment, retention, and operational systems during the peak growth season. Whether you're a seasoned owner or just starting out, discover actionable steps to crush it in the first half of the year.Key TopicsImportance of tracking business metrics monthly and how to interpret themTiming and execution for price increases to ensure profitabilityCreating a robust onboarding process for new students to improve retentionEffective marketing strategies for January and February, including self-run Facebook ads trainingPlanning summer programs, kids camps, and internal events to keep engagement highDeveloping SOPs, staff training, and system documentation for scalabilityThe significance of reports and progress check-ins every 90 daysHow to plan for slower months (July and August) with system reviews and vacationsIf you are serious about growing your BJJ academy and you want a road map on how to do it, click the link below to schedule a BJJ Growth map call - CLICK HERE TO SCHEDULEPS. Here is a link to the free FB/IG/Meta ads training I mentioned in the pod -CLICK HERE FOR ACCESS (FILE> MAKE A COPY)

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Ep. 99 - The best season to add students to your BJJ gym is here.

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This episode was published on January 30, 2026.

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SummaryIn this episode, JP Levesque shares a strategic month-by-month blueprint for gym owners to boost enrollment, retention, and operational systems during the peak growth season. Whether you're a seasoned owner or just starting out, discover...

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