EP. 99 | They Call Him Mr. Strategic

https://www.linkedin.com/in/richerich/ https://richerich.com/ Richard Richardson runs five businesses at once. Brand strategy, logistics, 3PL, distribution, and hospitality. He's been doing it for over 20 years and the nickname that stuck — Mr. Strategic — wasn't something he invented. His clients gave it to him. We talk about how he learned to sell by fitting into his customer's plan instead of pushing them into his, why he never calls for orders, how he divides his time across multiple businesses, what the "tour of love" actually costs you, and why he'd change nothing about the road he's traveled. Timestamps: 0:00 – Welcome + Richard introduces himself and RicheRich LLC 0:43 – Serial entrepreneur, logistics, distribution, hospitality — all at once 1:49 – How "Mr. Strategic" was born (his clients named him) 3:41 – Corporate world lesson: fit into your customer's plan, not yours 5:07 – Why he never called for orders — and always hit his number by month 5 8:04 – The "tour of love" — what clients show you vs. what's really happening 9:53 – Why knowing the bad stuff matters before you market anything 12:05 – How he divides his time across five businesses 14:47 – 100 hours in your own business vs. 100 hours for someone else's 17:00 – Supply chain as a strategic truth-teller 20:00 – How logistics reveals what's actually wrong in a business 25:00 – What brand equity actually means (and why most companies get it wrong) 30:00 – The lean machine: why he doesn't keep every expert on staff 38:00 – Bringing in collaborators when they're better suited — and not hoarding business 43:18 – "We become part of the team, so they gotta win" 43:43 – What he'd tell younger Richard: change nothing 45:31 – The filing cabinet in his head — and what's useful vs. bar talk 45:54 – Nietzsche, the Knicks, and closing thoughts