EP. 99 | They Call Him Mr. Strategic

https://www.linkedin.com/in/richerich/https://richerich.com/Richard Richardson runs five businesses at once. Brand strategy, logistics, 3PL, distribution, and hospitality. He's been doing it for over 20 years and the nickname that stuck — Mr. Strategic — wasn't something he invented. His clients gave it to him.We talk about how he learned to sell by fitting into his customer's plan instead of pushing them into his, why he never calls for orders, how he divides his time across multiple businesses, what the "tour of love" actually costs you, and why he'd change nothing about the road he's traveled.Timestamps:0:00 – Welcome + Richard introduces himself and RicheRich LLC0:43 – Serial entrepreneur, logistics, distribution, hospitality — all at once1:49 – How "Mr. Strategic" was born (his clients named him)3:41 – Corporate world lesson: fit into your customer's plan, not yours5:07 – Why he never called for orders — and always hit his number by month 58:04 – The "tour of love" — what clients show you vs. what's really happening9:53 – Why knowing the bad stuff matters before you market anything12:05 – How he divides his time across five businesses14:47 – 100 hours in your own business vs. 100 hours for someone else's17:00 – Supply chain as a strategic truth-teller20:00 – How logistics reveals what's actually wrong in a business25:00 – What brand equity actually means (and why most companies get it wrong)30:00 – The lean machine: why he doesn't keep every expert on staff38:00 – Bringing in collaborators when they're better suited — and not hoarding business43:18 – "We become part of the team, so they gotta win"43:43 – What he'd tell younger Richard: change nothing45:31 – The filing cabinet in his head — and what's useful vs. bar talk45:54 – Nietzsche, the Knicks, and closing thoughts