Ep 99: Virtual Summit Email list ethics (ft. Ashlyn Carter)

In this episode, we're having a conversation about public speaking for business at virtual summits and protecting the integrity of your email list. I know as a business owner we truly want to serve people well. We want speaking opportunities we can show up to and pour into our audience, but sometimes we don't know how to identify if a virtual summit is going to be a good fit for us, especially when we're asked to share all of the summit information with our email list (that we are really trying to serve and protect). To unpack this subject I brought in my dear friend Ashlyn Carter to have an honest conversation about what email list ethics really need to look like and how we can approach virtual summits with a fresh perspective.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don't want to miss:

• The importance of protecting your email list. You worked HARD to build it!
• The importance of your relationship with your list. It's not the size of your list that matters
• Why you need to vet all summit opportunities to ensure they fall in line with your mission and messaging
• Other ways to get TARGETED leads besides blindly blabbing at virtual summits that don't speak to your target audience
• What you need to have in place to ensure you get an ROI from a virtual summit
• Navigating how to negotiate the terms of virtual summit rather than resorting to a hard "no".
• Why you need to show up to a virtual summit with the mindset of serving both the audience and the summit organizer
•  Why you should ask your audience if they want you to be on a virtual summit

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/099