EP 99: Why PR Needs a Complete Rethink in 2026: Sarah Waddington

from Embracing Marketing Mistakes · host Prohibition PR

She went globally viral. Overnight, she faced death threats, abuse and media frenzy reaching across continents. This is the story of how PRCA CEO Sarah Waddington rebuilt, refocused and reshaped the PR industry in the middle of chaos.In this episode of Embracing Marketing Mistakes, Sarah Waddington CBE breaks down the viral moment that changed her life, the hidden pressures of PR leadership and the uncomfortable truths about misinformation, trolls and industry standards.We cover her journey into strategic advisory, the fight against fake experts, the realities of agency life in a tough economy and the role PR must play in repairing a fractured society.Whether you’re a PR leader, agency founder or senior marketer, this is essential listening.Send us Fan Mail Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈Subscribe to our newsletter👉 Subscribe to our newsletter here. 👈 Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show: TikTok, YouTube Instagram

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This episode is 51 minutes long.

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This episode was published on February 10, 2026.

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