EP 99: Why PR Needs a Complete Rethink in 2026: Sarah Waddington

She went globally viral. Overnight, she faced death threats, abuse and media frenzy reaching across continents. This is the story of how PRCA CEO Sarah Waddington rebuilt, refocused and reshaped the PR industry in the middle of chaos.In this episode of Embracing Marketing Mistakes, Sarah Waddington CBE breaks down the viral moment that changed her life, the hidden pressures of PR leadership and the uncomfortable truths about misinformation, trolls and industry standards.We cover her journey into strategic advisory, the fight against fake experts, the realities of agency life in a tough economy and the role PR must play in repairing a fractured society.Whether you’re a PR leader, agency founder or senior marketer, this is essential listening.Send us Fan Mail Struggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube