EP0013 - How to Build your IT and Tech Brand with James Burtt and Ian Luckett

In this episode, I talked with James Burtt, who is an awesome brand performance expert.   You will learn what you need to do to get your brand out there, how you standout on a crowded IT marketplace which will ultimately help you generate more leads.  The purpose of this episode is to give you a clear understanding on how having and building a solid Brand makes a huge difference and impact into your business.   First off, we should know what Brand is?  According to James, Your Brand is your reputation – nothing more, nothing less.  Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.  Having a strong brand will distinguish yourself from your competitors, it will also make memorable impression on consumers and it allows your customers and clients to know what to expect from your company, making sure that your company offers the best choice of products, services and solutions.  Ultimately, you must make sure that all messaging is always be about them not about you.  Having said that, this allows you to stand out from your competitors!  Other important things that we also talked about are;  The difference between Branding and Marketing The Basic of USP'S The biggest mistakes that people make when branding their business Business niche – ideal target market Understanding Brand proposition How to stand out from your competitors Productizing  ITS Quick Fire Round  If you are to bottle one part of your business journey and sell it. What would it be and why?   5AM Club – I love getting up early. I get so much more stuff done.  What is your biggest learning / regret about scaling your business?   My biggest learning is the power of being around with the right people.  What is your favourite app on your phone and why?   I love WhatsApp. I think it's brilliant, I build business and connected with some of the biggest influencers on the planet.  Guest Details To contact James Burtt, connect with him on Instagram at @jamesburttofficial   If you are looking to scale your IT / Tech Consultancy Business and don't know where to start, then check out the IT Experts Growth Accelerator on our website http://tiny.cc/ITEXPERTS   You can also download the e-book by clicking this link - http://tiny.cc/ITE-Ebook19   Quotes Your Brand is your REPUTATION – James Burtt