EP002: Nate Lagos | VP of Marketing | Original Grain

SummaryIn this conversation, Nate Lagos, a marketing expert, discusses his background in paid acquisition and his experience in the marketing industry. He shares insights on conversion rate optimization (CRO), the importance of understanding business metrics, and the exciting trends in the marketing industry. Nate also talks about his approach to Black Friday and Cyber Monday promotions, the gifting strategy for his brand, and the success of YouTube as an acquisition channel. He highlights the importance of high-quality creative and the impact it has on advertising performance. Nate also discusses his focus on online sales and the structure of his Facebook campaigns. In this conversation, Rabah and Nate Lagos discuss various topics including the best MLB pitcher ever, getting involved with Original Grain, where to buy Original Grain watches, Nate's Twitter handle and site consulting, Nate's marketing business, and a podcast brought to you by firmatcommerce.com.TakeawaysMariano Rivera is considered the best MLB pitcher ever.To get involved with Original Grain, visit originalgrain.com.Use code 'legos' for a special deal on Original Grain watches.Follow Nate Lagos on Twitter at @NateLagos.Nate may be available for site consulting.Nate's marketing business is highly regarded.Visit firmatcommerce.com to book a demo and optimize your customer journey.Follow Nate Lagos for more insights and updates.Original Grain watches make great gifts and have an incredible unboxing experience.Chapters00:00 Introduction and Background01:42 Getting into Paid Acquisition03:05 Baseball Career04:21 The Difficulty of Hitting a Major League Pitch05:22 Building a Foundation in Marketing08:19 The Importance of Practical Experience09:17 Understanding Business Metrics10:58 Exciting Trends in the Marketing Industry11:54 Conversion Rate Optimization (CRO)13:24 Black Friday and Cyber Monday Promotions16:37 Gifting Strategy18:56 YouTube as an Acquisition Channel19:41 Creative Process for YouTube Ads23:17 Leveling Up the Creative26:03 Retail Presence and Focus on Online Sales27:36 Facebook Campaign Structure29:54 Exploring Over-the-Air or Linear TV32:20 Firmat 5 Questions34:36 Best MLB pitcher ever35:05 Getting involved with Original Grain35:30 Where to buy Original Grain watches35:54 Nate's Twitter handle and site consulting36:22 Nate's marketing business36:31 Podcast brought to you by firmatcommerce.com37:02 Book a demo with firmatcommerce.com37:10 Follow Nate Lagos37:36 Original Grain watches and closing remarks