EPISODE · Aug 8, 2025 · 24 MIN
EP003 | Insta360：拍下世界，也赢下世界——影石营销策略洞察
from AI每周谈
通勤路上就听品牌出海说！这里是每周更新的品牌出海说。品牌出海说由【四维逻辑】出品。【四维逻辑】是一家位于上海，专注于为出海企业打造品牌的精品咨询公司。影石创新（Insta360）今年6月在科创板上市，市值超过了700亿元，一跃成为跨境头部品牌。这期我们来聊聊影石创新在营销上做对了什么。01:00 品牌定位– 始于敢想，归于务实03:24 内容即渠道 – 用户驱动的“种草”传播体系06:40 产品即体验 – 用场景做品牌，不靠爆品赌命12:31 从社群到社区 – 构建全球创作者生态16:02 组织力背后的全球运营 – 产品出海到价值出海19:49 Insta360做对了什么，谁能学？©️2025 四维逻辑营销咨询（上海）有限公司, All rights reserved.在小宇宙查看该单集文稿
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EP003 | Insta360：拍下世界，也赢下世界——影石营销策略洞察
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