EPISODE · Jul 16, 2016 · 34 MIN

Ep012: Marketing Fundamentals

from The Book More Show: More Leads, More Calls, More Business · host 90-Minute Books

This week I'm joined by Betsey Vaughn, our chief Client Concierge as we look at one of the most popular questions we get; 'How can I market my book?' Today we dive into the fundamentals of two approaches. Engaging people who already know you and attracting new leads. LINKS Breakthrough DNA Book (8-Profit Activators) Harvard study. (Not quote the context I was thing of at the time, but high acquisition vs engagement of existing customers is still relevant. It's building the relationship with those who know, like or trust you) Show notes: 90minutebooks.com/podcast/012 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com

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Ep012: Marketing Fundamentals

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