EP017 - LinkedIn Fundamentals for Tech Businesses with Ian Luckett

In this IT Experts Podcast, I talked about the tried and tested model that we use to generate quality leads for our IT & Tech Clients. We help you to connect with people who need your services.   Why use LinkedIn? Simply put, LinkedIn is where professionals go to level up and connect in business.   Basically, it helps you generates high quality and qualified leads.   Hence, if you were to focus on only one channel for your company's lead generation, it should be LinkedIn.  This is the best place for B2B marketers.  LinkedIn has over 500 million total users, and over half of them actively use the platform every month. That means that you have the opportunity to connect with thousands of your potential leads that are engaging on this amazing platform a regular basis.   More importantly, if your business offers a solution to their needs -  Linkedin is the place to be.    Listen to the full Podcast to learn the 9-key elements to Lead Gen success that we help our clients with every day. They are:  Have a Killer Profile (5:15) – A good quality profile that it explains a little about what you do and how you help.  Have a clear Target Market (8:22) – Have absolute clarity who your target Avatar is.  Content (10:50) - Give your Target Market quality, regular, value-based contents.  Engagement (14:15) - Engage and position yourself as an expert to build up your credibility.  Focused Outreach Strategy (15:17) - Find the people you want to connect with, start a conversation to build up your network.   Personal vs Company Profile (17:30) - Vary the content content that you post on your personal profile against your company profile for your prospects.  Call to Action (CTA) (18:52) - It has to be clear and it should resonate to your target market so they would clearly understand what you want them to do next.  Social Selling Index (SSI) (20:30) - A LinkedIn Algorithm that rates your activities. Check it out at Linkedin.com/sales/ssi   Bots (21:34) - Organic Leads has much better conversion rates than using bots in generating your Leads.  If you are looking to scale your IT / Tech Consultancy Business and don't know where to start, then check out the IT Experts Growth Accelerator on our website http://bit.ly/ITEXPERTS    You can also download the e-book by clicking this link - http://tiny.cc/ITE-Ebook19