EP02: Do You Even Need a Website?

Followers don't pay the bills. Sammy Panice (Panicci Ventures) and Jayme Rose Gray (Daydream Business School) take on the question every business with an Instagram account asks: do you even need a website in 2026? Yes, if it works like a concierge. It answers the questions people actually ask, captures the lead, and gets read by Google and AI. In this episode: - The show gets its own name, and how one Zoom call became a branded show on every platform in 24 hours with Claude and Suno - Why set-it-and-forget-it websites die - The $500 AI website hustle, and what it skips - Your website as a concierge: llms.txt, llms-full.txt and schema - AI drive-thrus and the kiosk upsell - The gym quiz that answers every question, plus iMessage follow-up - Long or short? Apple's football-field sales page - SEO vs AEO vs GEO, explained - 10,000 followers or a website? - Where to stay human: Jayme writes her own email again and makes two sales Chapters 0:00 Theme: Diner Napkin Frontier 0:43 A brand new name: The Wild West of What The F*** 3:18 Why AI really is the Wild West 4:17 Where to find us (and name the robot) 5:54 A whole show launched in 24 hours 8:11 This week: websites, and staying human 10:41 Do you even need a website in 2026? 12:14 Websites are living organisms 13:46 The $500 AI website hustle 15:33 Your website is a front desk 18:57 AI drive-thrus and the kiosk upsell 21:51 Your website is a concierge 23:44 The gym quiz that answers every question 27:32 AI setters and iMessage follow-up 30:32 Long or short? Apple's football-field page 35:21 SEO vs AEO vs GEO, explained 38:31 #1 for "jiu-jitsu near me" 41:03 Why website speed matters now 43:40 10,000 followers or a website? 47:20 Bots, and Search Console for your socials 48:48 Where to stay human: Jayme's own email 52:55 From secretary to creative director 53:49 EP 03: send us your business + wrap Fact check: - At 7:02 we say Apple passes the show along to four or five other platforms. It doesn't. Apple Podcasts doesn't syndicate; our podcast host's RSS feed is what gets the show onto Spotify, Apple and the rest. - At 28:47 we say Sendblue doesn't require the "text STOP to opt out" line because the customer texted first. However the conversation starts, people can still opt out: Sendblue automatically stops texting anyone who replies STOP, and honoring opt-outs is required either way. - At 47:14 we say Search Console's Instagram and X reports are about a week old. Google opened them to everyone in late July 2026. - From EP 01: "190,000 new AI millionaires in six months" didn't hold up. The real number is bigger: about 2 million new millionaires worldwide in 2025, 736,000 in the US (Capgemini World Wealth Report, June 2026). Next week we break down listener businesses. Submit yours: https://www.wildwestwtf.com/episodes/02-do-you-even-need-a-website/#submit Sammy: @sammypanice · https://panicciventures.com Jayme: @authorjaymerosegray · https://launchyourlight.co/daydream Show: https://www.wildwestwtf.com/episodes/02-do-you-even-need-a-website/ Theme song: "Diner Napkin Frontier"