EP02-T1 Del Marketing Deportivo al Lifestyle Marketing episode artwork

EPISODE · Oct 15, 2024 · 1H 16M

EP02-T1 Del Marketing Deportivo al Lifestyle Marketing

from Marketing Edge · host Andrea Trujillo y Cesar Enriquez

En este episodio, Jorge Matute Director de Marketing de New Balance, experto en marketing deportivo y de estilo de vida, nos brinda insights fascinantes sobre cómo entender a fondo el comportamiento del consumidor y cómo estas dinámicas impactan tanto en los resultados financieros como en el valor para los accionistas. Además, nos comparte sus experiencias en el reposicionamiento de marcas y cómo adaptar las estrategias a las diferentes culturas y mercados.

Episode metadata supplied by the publisher feed · Published Oct 15, 2024

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EP02-T1 Del Marketing Deportivo al Lifestyle Marketing

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