EP020 - Norma Ibarra episode artwork

EPISODE · Mar 1, 2026 · 1H 3M

EP020 - Norma Ibarra

from Carving It Out: Women's Skate Stories · host Carving It Out

Inspiring skate photographer and activist Norma Ibarra shares her journey from a shy schoolgirl in Mexico to a globally recognized skate photographer and community organizer in Canada and beyond. Discover Norma’s insights on the importance of representation, community, travel, and how skateboarding transformed her life. See Norma’s work at normaibarra.com and follow her adventures on Instagram at @lapir0.Chapters00:00 Opening Credits and Music00:15 Intro to Norma00:58 Establishing Roots in Canada and Adopting a Nomadic Lifestyle04:40 Spending Time in Mexico and the U Can Skate Community05:55 A Heart for Activism and Discovering the Skate Community Through the Lens09:29 Shooting the Women's Skate Groups in Canada11:57 Transition from Shy Girl to Confident Skate Photographer and Activist16:06 The Importance of a Support System17:47 From Mexico to Canada, an Adventure!23:12 Gratitude to the Skate Community During Mom's Time of Need27:40 Inspiring Young Skaters in Mexico28:59 Finding a Welcome Home in the Skate Community31:50 Representation Matters in Skateboarding35:49 An Impressive Client List and Memorable Photoshoots37:58 Travel to Bolivia with ImiliaSkate39:26 Worldwide Recognition for Her Work40:13 Olympic Dreams42:44 The Importance of Women Behind the Lens44:56 WOF Experiences46:49 Celebrating the New Generation While Honoring the Pioneers49:52 Recognition and Awards in the Skate Community52:08 Looking Behind the Scenes on Social Media53:08 Finding Balance: Rest and Recovery54:42 Photo Gear Norma Uses (A Canon Girl!)56:27 Dream Collaborations and Future Projects58:40 Embracing Her Inner Fan When Photographing Pros01:00:22 Advice for Stepping Out of Comfort Zones01:02:50 Closing Credits and Music

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EP020 - Norma Ibarra

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This episode was published on March 1, 2026.

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