Ep028: Starting Conversations

A fantastic episode today. You'll want to grab a pen & paper for this one! Dean & I talk about leading people from requesting a copy of your book, through to conversations that give you the opportunity to solve people's problems. It's so easy to fall into the 'broadcast' trap of treating people as a metric rather than as individuals. In this show we're talking about specific ways to break that pattern and follow up with people in a more human way. Technology encourages us to treat 'Leads' as numbers in a CRM rather than individuals reading messages, so Dean shares 2 acronyms to put you in the best frame of mind to engage people and start real conversations. L - let's E - engage A - and D - do S - something which develops to S - show A - all L - leads E - easy S - solutions LINKS Show notes: 90minutebooks.com/podcast/028 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com