EP03｜販賣焦慮：人氣私廚、夜店，如何用「飢渴行銷」創造商機

本集內容：為什麼越得不到，我們就越想要？網紅店靠「販賣焦慮」一炮而紅為什麼一家私廚，要排隊等半年？「錯失恐懼FOMO」的焦慮，需要被排除嗎？龐氏騙局、飢渴行銷、限量行銷在2018年，台北有家神秘的夜店開張，許多人討論他卻又不得其門而入。他如何靠「限量邀請制」創造爆炸式的聲量？透過哪些方式創造神秘感與尊榮，讓大家搶破頭？歡迎收聽《用行銷改變世界》EP03 跟大家聊聊：飢渴行銷與錯失恐懼（FOMO）大家好，我是許叔叔。我們會用行銷的觀點、商業的邏輯，和你一起改變看世界的角度。如果你喜歡我們的節目，歡迎訂閱、分享，給我們留下五星好評！謝謝！我的IG：@uncle.johs

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EP03｜販賣焦慮：人氣私廚、夜店，如何用「飢渴行銷」創造商機

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This episode is 31 minutes long.

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This episode was published on August 10, 2023.

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