EP03-T2 Experiencias que Conectan en un Mundo Híbrido.

from Marketing Edge · host Andrea Trujillo y Cesar Enriquez

¿Qué tienen en común el marketing BTL, la experiencia de marca (BX) y la innovación digital?Una respuesta posible: Fernanda Karim.En este episodio de Marketing Edge platicamos con una joven profesional que ha pasado de becaria en Lalamove a liderar la estrategia comercial y de experiencia en H GROUP. Fernanda nos cuenta cómo se vive el marketing desde la trinchera BTL, cómo diseñar experiencias memorables en entornos híbridos, y cómo conectar con consumidores que lo han visto todo... y esperan aún más.Hablamos de aprendizaje acelerado, estrategia desde la ejecución y cómo pensar en grande aunque estés empezando. Una conversación honesta, fresca y muy útil para quienes buscan abrirse paso en la industria sin perder el enfoque humano.🎙️ Si te interesa el marketing que se vive (y no solo se publica), este episodio es para ti.

Episode metadata supplied by the publisher feed · Published Sep 8, 2025

Embed this episode

Attribution link and audio player

Ready to play

EP03-T2 Experiencias que Conectan en un Mundo Híbrido.

0:00 59:36

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str

Frequently Asked Questions

How long is this episode of Marketing Edge?

This episode is 59 minutes long.

When was this Marketing Edge episode published?

This episode was published on September 8, 2025.

Can I download this Marketing Edge episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!