EPISODE · May 3, 2026 · 49 MIN
EP035 食品與飲料製造業 - 可口可樂資深設計經理Sr. Design Manager (上) 品牌設計與視覺包裝, 如何幫可口可樂這間超過140歲的企業巨擘延續並提升品牌形象呢?
from 長途夜車 Southbound Night Bus · host 詹姆士
Leave a comment and share your thoughts: https://open.firstory.me/user/cmj6nymzw00d201whapa4ayyh/comments 不只是飲料公司, 可口可樂品以全球品牌管理公司 / 行銷驅動型企業牌公司聞名, 在這個超過140年的老企業工作, 到底是什麼樣的光景呢? 可口可樂的行銷授權, 品牌體驗的行銷專案, 平常都在做什麼呢? 跨國團隊協作的挑戰, 還有設計師在面對市場潮流, 好賣跟好看的現實拉鋸要怎麼辦呢? Powered by Firstory Hosting
Embed this episode
Ready to play
EP035 食品與飲料製造業 - 可口可樂資深設計經理Sr. Design Manager (上) 品牌設計與視覺包裝, 如何幫可口可樂這間超過140歲的企業巨擘延續並提升品牌形象呢?
0:00
49:58
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
Frequently Asked Questions
How long is this episode of 長途夜車 Southbound Night Bus?
This episode is 49 minutes long.
When was this 長途夜車 Southbound Night Bus episode published?
This episode was published on May 3, 2026.
Can I download this 長途夜車 Southbound Night Bus episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!