EP035 | When the Number Surprises You

I'm on the city council for a small town in Louisiana. When I dug into the numbers, I realized we're almost entirely dependent on electricity revenue. If that dips, the math falls apart fast. Sound familiar? It's the same thing that happened to online businesses when iOS 14 hit. Facebook ads broke, and businesses that were "balanced" went under—because they were structurally dependent on one thing. "Balanced" doesn't mean "healthy." This week you tracked the surface. Now it's time to look underneath. Your homework: Where is your revenue concentrated? Where are your leads concentrated? What's your iOS 14—the one thing that could break your whole model? Want a second set of eyes on your structure? That's what we do in Momentum. $200/month. Link is here. Leave a 5-star review if this week changed how you see your numbers.

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