Ep036 – Luke Marshall (Growth at 90 Seconds) on tracking the right metrics

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep036 – Luke Marshall (Growth at 90 Seconds) on tracking the right metrics February 14, 2017 rohitbhargava Podcast In Episode 36 of The Startup Playbook Podcast, I sat down with Luke Marshall who is the Head of Growth at Kiwi startup 90 Seconds, which recently raised $10M funding from Sequioa Capital and Airtree Ventures. Prior to 90 Seconds, Luke was at Google and Facebook and had consulted to startups such as Pozible and YourGrocer. In the interview, Luke shares the common mistakes in digital marketing, the metrics you should focus on and how to develop an effective sales funnel. Show notes: – Pozible – YourGrocer – CHE Proximity – 90 Seconds – Infusionsoft – Salesforce – Drip – Customer.io – Hubspot – LukeMarshall (LinkedIn) – Neil Patel – Traction (book) Australian Podcast Awards – Voting Feedback/ connect/ say hello:  [email protected] @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound http://traffic.libsyn.com/startupplaybook/Playbook_Ep036.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. .dslc-tp-comment-form input[type=text]::-moz-placeholder, .dslc-tp-comment-form input[type=url]::-moz-placeholder, .dslc-tp-comment-form input[type=email]::-moz-placeholder, .dslc-tp-comment-form textarea::-moz-placeholder { color: #4d4d4d; } .dslc-tp-comment-form input[type=text]::-webkit-input-placeholder, .dslc-tp-comment-form input[type=url]::-webkit-input-placeholder, .dslc-tp-comment-form input[type=email]::-webkit-input-placeholder, .dslc-tp-comment-form textarea::-webkit-input-placeholder { color: #4d4d4d; } .dslc-tp-comment-form input[type=text]:-ms-input-placeholder, .dslc-tp-comment-form input[type=url]:-ms-input-placeholder, .dslc-tp-comment-form input[type=email]:-ms-input-placeholder, .dslc-tp-comment-form textarea:-ms-input-placeholder { color: #4d4d4d; } Copyright © 2015 - Live Composer The post Ep036 – Luke Marshall (Growth at 90 Seconds) on tracking the right metrics appeared first on Startup Playbook.