EP037: Riding the Wave of Consumer Demand for Entrepreneurial Breakthrough, with Mike Michalowicz

This is Mike Michalowicz's second visit on the Commanding Business podcast. During this episode, we announce the release of and have an in-depth conversation about his new book, Surge: Time the Marketplace, Ride the Wave of Consumer Demand and Become your Industry's Big Kahuna. Mike describes why companies who want to succeed need to commit to a niche and then master it to attract customers, why a general practitioner doesn't experience the same surge as a specialist and why he vows to eradicate entrepreneurial poverty.        Key Takeaways: [1:00] A reader's question led Mike to write a book to help businesses find explosive growth by correctly timing the market. [3:55] Mike describes the process of selecting a narrow niche and identifying its potential. [4:29] In his personal mission to eradicate entrepreneurial poverty, Mike identified bookkeeping as the niche with the most potential. [6:16] How to overcome a scarcity mentality when picking a focus. [10:39] S is for Separate. When clients are selective they are invested in the outcome.  [19:25] U is for Unify. What movement does a business need to unify their offering?  [24:33] R is for Rally Cry. A reason or purpose to defend yourself and your product. [28:37] G is for Gather. Evaluating what is working and what is not working through observation. [34:49] E is for Expansion. Find what is working and duplicate it in complementary niches.   Mentioned in This Episode: Mike Michalowicz Mike Motorbike Surge: Time the Marketplace, Ride the Wave of Consumer Demand and Become your Industry's Big Kahuna Praxent