EP039 | The Sunk Cost Trap

A client spent $10K building a webinar funnel. I told her to validate the offer first—a $1K test before spending more. She couldn't. She'd already invested too much. She spent her entire savings. $25K total. Zero sales. Bankrupted the business. The leads probably would have converted eventually. She just ran out of runway before that could happen. This is the sunk cost trap. The investment becomes the reason to keep going—instead of the results. Your homework: Is there something you're holding onto because of what you've already invested—not because it's working? Ask: If I had spent $0 on this, would I start it today? Want the funnel alignment training? DM me on Instagram, mention this episode, and I'll send it free. Need someone to tell you the truth before you spend? That's Momentum. $200/month. Link is here. Leave a 5-star review if this saved you from becoming the cautionary tale.

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