EP04 - Del SEO al AEO

from Dato a dato · host Brian Salazar

En este episodio #4 de Dato a Dato, exploramos un cambio clave en el mundo del marketing digital: el paso del SEO tradicional al AEO (Answer Engine Optimization). Conversamos sobre cómo la inteligencia artificial está transformando la forma en que los usuarios encuentran información, y cómo esto está afectando el tráfico orgánico de nuestros sitios web.Te explico qué es el AEO, por qué es tan importante hoy y qué estrategias necesitas implementar para mantener tu visibilidad digital. También hablamos sobre cómo adaptar tu contenido para que sea útil tanto para usuarios como para motores de IA, y cómo asegurarte de que tu marca siga destacando en este nuevo panorama.📍 Nuevo episodio todos los martes en Spotify.🎧 Hoy más que nunca, el contenido bien estructurado y optimizado tiene un nuevo reto: ser comprendido por humanos y por máquinas.

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