EP04 - Del SEO al AEO - Dato a dato

What this episode covers

En este episodio #4 de Dato a Dato, exploramos un cambio clave en el mundo del marketing digital: el paso del SEO tradicional al AEO (Answer Engine Optimization). Conversamos sobre cómo la inteligencia artificial está transformando la forma en que los usuarios encuentran información, y cómo esto está afectando el tráfico orgánico de nuestros sitios web.Te explico qué es el AEO, por qué es tan importante hoy y qué estrategias necesitas implementar para mantener tu visibilidad digital. También hablamos sobre cómo adaptar tu contenido para que sea útil tanto para usuarios como para motores de IA, y cómo asegurarte de que tu marca siga destacando en este nuevo panorama.📍 Nuevo episodio todos los martes en Spotify.🎧 Hoy más que nunca, el contenido bien estructurado y optimizado tiene un nuevo reto: ser comprendido por humanos y por máquinas.

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Frequently Asked Questions

How long is this episode of Dato a dato?

This episode is 21 minutes long.

When was this Dato a dato episode published?

This episode was published on July 22, 2025.

What is this episode about?

En este episodio #4 de Dato a Dato, exploramos un cambio clave en el mundo del marketing digital: el paso del SEO tradicional al AEO (Answer Engine Optimization). Conversamos sobre cómo la inteligencia artificial está transformando la forma en que...

Can I download this Dato a dato episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.