Ep043 – Jon Baer (Founder, Investor, Author) on Decoding Silicon Valley

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep043 – Jon Baer (Founder, Investor, Author) on Decoding Silicon Valley April 4, 2017 rohitbhargava Podcast In episode 43 of The Startup Playbook Podcast, I sat down with Jon Baer, a successful founder, investor and author. Jon was the Founder and CEO of two venture backed companies, eBoomerang, an enterprise software company which was sold in 2006 and Artificial Muscle, Inc., a spinout from Stanford Research Institute (SRI). He then stepped into the Venture Capital world and was a General Partner at Oscco Ventures, a Sand Hill Road early-stage venture capital firm which was one of the pioneering firms in Silicon Valley where he invested in a range of companies including Landec, Peerless Systems, and Coinstar. More recently as the principal and founder of Threshold Ventures, Jon works with companies from over 30 countries around the world, serving as an advisor/mentor, working on specific projects and when appropriate, taking on interim operating roles. He has also co-authored a new book – Decoding Silicon Valley, which is a guide for founders looking to setup, raise funds or build connections within Silicon Valley. In the interview we talk about how to negotiate with investors, finding the right valuation, how to get the right mentors and advisors and the misconceptions of Silicon Valley. Show notes: Landing pad York Butter Factory Decoding Silicon Valley Startup Playbook TV: Ep7 Feat Chris Garbacz & Yuang Wang, the co-founders of Studio Ninja, a software to help photographers manage and grow their business . In this episode we discuss how to get PR/ media exposure on a budget, developing effective partnerships and when and how to expand. Feedback/ connect/ say hello:  [email protected] @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound http://traffic.libsyn.com/startupplaybook/Playbook_Ep043.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. .dslc-tp-comment-form input[type=text]::-moz-placeholder, .dslc-tp-comment-form input[type=url]::-moz-placeholder, .dslc-tp-comment-form input[type=email]::-moz-placeholder, .dslc-tp-comment-form textarea::-moz-placeholder { color: #4d4d4d; } .dslc-tp-comment-form input[type=text]::-webkit-input-placeholder, .dslc-tp-comment-form input[type=url]::-webkit-input-placeholder, .dslc-tp-comment-form input[type=email]::-webkit-input-placeholder, .dslc-tp-comment-form textarea::-webkit-input-placeholder { color: #4d4d4d; } .dslc-tp-comment-form input[type=text]:-ms-input-placeholder, .dslc-tp-comment-form input[type=url]:-ms-input-placeholder, .dslc-tp-comment-form input[type=email]:-ms-input-placeholder, .dslc-tp-comment-form textarea:-ms-input-placeholder { color: #4d4d4d; } Copyright © 2015 - Live Composer The post Ep043 – Jon Baer (Founder, Investor, Author) on Decoding Silicon Valley appeared first on Startup Playbook.