EP043: Premium Pricing with Jon McCulloch
from Notes in the Margin
Vicky is currently at a mastermind meeting in Ireland. Since Joe is back in England, Vicky sits down with her mentor, Jon McCulloch, to discuss premium pricing. The biggest problem that comes up at these mastermind meetings is that business owners are not charging enough, so how can they, and you, fix this problem? You'll have to listen in for answers! Key Takeaways: [0:45] Vicky is in Ireland! [1:00] The thing that comes up the most at Vicky's mastermind group is that no one is charging enough. [2:45] Jon shares an example of the times he's charged too little. [5:50] When selling a product you always want to emphasize to the client what they're going to get out of it. [7:00] Jon shares another story about a dentist and how the dentist sells his premium services. [12:20] Why do businesses give discounts when the customer didn't even ask for it? [14:45] Don't forget! Vicky's event is on the 3rd and the 4th of November. [15:30] What's the easiest way to increase your prices? [18:10] Don't just settle on delivering a service, where you're barely hitting your industry's standard. Offer an out-of-the-box experience instead! [21:55] You don't have to double your prices overnight. Start by increasing your prices in increments. [23:30] Stayed tuned for next week's episode, featuring Joe! [25:15] Email Jon and get a free book! Mentioned in This Episode: www.businessforsuperheroes.com www.businessforsuperheroes.com/inner-circle www.businessforsuperheroes.com/borrow-my-brain www.businessforsuperheroes.com/events/who-are-you www.jonmcculloch.com www.growyourbusinessfast.com
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