EP044: Psychedelics and Hostage Negotiation Techniques

Vicky and Joe are a bit sick this week, so bare with them! Vicky starts off the podcast with something she learned on The Cracked Podcast. Apparently, people who suffer from PTSD can find a bit of relief through a combination of going to therapy and taking MDMA. In the context of business, Vicky discusses FBI hostage negotiation techniques and how you can incorporate them into your marketing persuasion strategy. Key Takeaways: [1:00] Both Joe and Vicky are sick this week :(! [1:55] Somebody emailed Vicky the other day, letting her know how much he loved the podcast and her book. Thank you! [3:00] Vicky loves The Cracked Podcast right now. [3:55] Vicky hates the way drugs are handled in the UK and in the Western world. [4:25] The Cracked Podcast was talking about PTSD and why the cure for it is illegal. [5:50] It was basically a podcast episode about psychedelics. [8:55] According to the podcast, giving people MDMA while in therapy has helped with their PTSD. [10:50] FYI, Vicky is not telling you to go take drugs. [12:40] Let's make a quick topic transition from drugs to hostage negotiation techniques. [13:15] Everybody who runs a business is in the business to persuade. [15:10] Stage 1 of your marketing persuasion strategy is to actively listen. [16:30] How do you really 'actively' listen to someone? [20:55] Stage 2 is to practice empathy. [22:05] Stage 3 is rapport. [22:20] Stage 4 is influence. [22:50] Stage 5 is behavioral change. [24:40] Vicky is having a photoshoot tomorrow. [27:40] We need to look like who we are and we need professional photos to help represent that. [28:15] Remember! Vicky's event is on the 3rd and the 4th of November. Mentioned in This Episode: www.businessforsuperheroes.com www.businessforsuperheroes.com/inner-circle www.businessforsuperheroes.com/borrow-my-brain www.businessforsuperheroes.com/events/who-are-you The Cracked Podcast Why The Best Treatment for PTSD May Be An Illegal Drug