EP044: Robbie Baxter & The Membership Economy

The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution. Today's guest, Robbie Baxter, unpacks The Membership Economy: Find Your Super Users, Master the Forever Transaction and Build Recurring Revenue.

Key Takeaways:

[1:09] The big idea behind the membership economy.

[2:47] Cost certainty is part of the appeal to subscribers of membership-based organizations.

[8:18] Robbie Baxter unpacks three components within the membership economy: suspension, communit...