Ep045 – Andrew Walton (Co-Founder & CEO – InteractSport) on listening to customers

In Episode 45 of The Startup Playbook Podcast, my guest is Andrew Walton, the Co-Founder and CEO of InteractSport. InteractSport provides software for sports at the national, state, association and club level. They work with organisations such as Cricket Australia, Netball Australia, Australian Rugby Union and The ECB in the UK. Their software collects information and records from 4 million participants who come from more than 20,000 organisations. There have been more than 5 million matches recorded on their platforms. Aside from Interact Sports, Andrew is also a Director at Australian Sports Technology Network, Director at Vicsport and Director at Bowls Australia. In this episode we talk about, the importance of relationships in sales, selling into traditional industries, the importance of listening to your customers and scaling through culture. Show notes: – David Macaulay – Peter Macaulay – TimeOut  – Interact Sport – Cricket Australia – David Hussey – Ted Hussey – James Sutherland – Big Bash – Womens AFL – ECB – Slack – Zendesk – Andrew Walton Email – Andrew Walton Twitter – Interact Sport Twitter – Interact Sport Instagram Startup Playbook TV: Ep09 Feat Kumar Moluguri, the founder of Volstreet. Volstreet is a collaborative marketplace which offers dynamic pricing for products based on volume. In the episode we talk about doing the unscalable, engaging with investors and building successful marketplaces. Feedback/ connect/ say hello:  [email protected] @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound The post Ep045 – Andrew Walton (Co-Founder & CEO – InteractSport) on listening to customers appeared first on Startup Playbook.