Ep045 – Yanto Barker, CEO, Le Col | Spinning many wheels – building the Le Col brand | SATT

In this latest Tour de France special episode of the podcast we meet Yanto Barker, the CEO of Le Col, the uber cool cycling apparel brand. The former professional cyclist shares his journey from early cycling experiences to establishing a successful cycling clothing range. He discusses the challenges he faced in both cycling and business, emphasising the importance of fearlessness, resilience, and the ability to adapt. Yanto highlights the core values of Le Col, focusing on inclusivity, creating a positive work environment and delegating. He also reflects on the balance between confidence and paranoia in entrepreneurship, drawing parallels between cycling and business dynamics. He shares insights on the growth of his brand, La Col, and the strategies for global expansion while explaining the need for clarity and coherence in communication.Yanto reflects on his journey, the challenges faced, and the lessons learned along the way, highlighting the importance of resilience and adaptability in entrepreneurship.The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship #tourdefrance