Ep046 – Stephen Loftus, CEO, Wattbike | Taking opportunities: From booze & bikes to elite sports | SATT

In our second Tour de France special, we meet Stephen Loftus as he shares his unique career journey leading to his role as CEO of Wattbike. After an early career in the global booze trade, then a spell at the British design icon that is Brompton Bikes, Stephen joined Wattbike in 2023.He discusses the challenges faced during his tenure, particularly post-COVID, and the importance of team culture and relationships in navigating these challenges. Stephen elaborates on the innovative product range of Wattbike, catering to various markets from elite sports to the health industry and the ever-growing home fitness demand. He also highlights the future growth potential through technology integration and their acquisition by Interactive Strength, aiming to enhance the Wattbike digital experience. Finally, Stephen shares insights on the importance of fitness in an aging population and offers advice for the next generation regarding career paths and technology.The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship #tourdefrance #bromptonbikes