Ep047: A Title That Resonates (Mindset2) episode artwork

EPISODE · Dec 18, 2017 · 42 MIN

Ep047: A Title That Resonates (Mindset2)

from The Book More Show: More Leads, More Calls, More Business · host 90-Minute Books

Today we're continuing with the Book Blueprint Scorecard journey and looking at Mindset 2: A Title That Resonates. If the purpose of your book is to compel someone to say "I want that book. That sounds like something I want." then the title is the key thing that triggers that response. Picking a title that resonates, both gets someone to raise the hand and communicates the promise of the solution. Incorporating 'pre-suasion' techniques like this can make a big difference. In addition to this episode, we also recently recorded a book title Q&A call (linked below) that goes deeper into some real life examples. LINKS Show notes: 90minutebooks.com/podcast/047 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com

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Ep047: A Title That Resonates (Mindset2)

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