EP05: AMBER FARR

This week I’m speaking with Amber Farr. As a clothing designer and CEO Amber will tell you her primary goal is to spark joy, but don’t let her modest demeanor fool you. Armed with little more than a naturally competitive instinct and an eye for fit, Amber took her line Flynn Skye from the living room to over a million dollars in sales in just 2 years. A success made all the more impressive having had no formal education in business or fashion.Amber was one of the first to realize and then harness the marketing power of Instagram and in the process launched the careers of some of the biggest names in modeling today. A move that helped to define what would become the influencer economy. Her natural business sense is eclipsed only by her gift for design, which has enabled her to create a distinct look that is often imitated but never duplicated, though many brands have tried.As mounting pressure from the industry to produce more and faster took her farther away from her ‘why’ she became disillusioned with the emotional and environmental impact of fast fashion, and made a choice that would surprise many, but ultimately stayed true to her initial passion. Never one to let the fear of the unknown stop her, Amber shares her latest venture, the value of collaboration, and why it’s always important to bet on yourself.So with that, here’s Amber Farr on The Days Between..