EP05 | 從一杯咖啡談起：消費選擇背後的心理機制

from 說話的時間 · host Sharon & Ya Xin

你有沒有發現，同樣的一杯咖啡、一塊蛋糕，在不同的情境下，價格的「感受」會完全不同？有時覺得太貴，有時卻甘之如飴？本集將從《金錢心理學》這本書的觀點出發，聊聊語言如何塑造我們的價值評估，以及儀式感如何讓我們心甘情願地買單。當消費不只是物品的交換，而是一次完整的體驗——我們願意為這樣的「價值」支付多少額外的成本呢？ -- Hosting provided by SoundOn

Episode metadata supplied by the publisher feed · Published Mar 13, 2025

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EP05 | 從一杯咖啡談起：消費選擇背後的心理機制

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