EP05 - Conversiones - Dato a dato

What this episode covers

🎯 ¿Qué es realmente una conversión en publicidad digital?En este quinto episodio de Dato a Dato hablamos sobre uno de los conceptos más importantes (y a veces más malinterpretados) del marketing digital: las conversiones.Contamos con nuestro primer invitado del podcast, Iván Barrantes, especialista en paid media con más de 8 años de experiencia, quien nos comparte su visión sobre cómo identificar, medir y optimizar conversiones en plataformas como Meta, Google y TikTok.Discutimos sobre:Qué es (y qué no es) una conversiónLa diferencia entre conversiones primarias y secundariasHerramientas y prácticas para el correcto tracking (Tag Manager, píxeles, conversiones mejoradas)Errores comunes y cómo evitarlos📌 Si trabajás en campañas digitales, este episodio te va a ayudar a repensar cómo estás midiendo resultados.🎧 Disponible todos los martes en Spotify.

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Frequently Asked Questions

How long is this episode of Dato a dato?

This episode is 25 minutes long.

When was this Dato a dato episode published?

This episode was published on July 29, 2025.

What is this episode about?

🎯 ¿Qué es realmente una conversión en publicidad digital?En este quinto episodio de Dato a Dato hablamos sobre uno de los conceptos más importantes (y a veces más malinterpretados) del marketing digital: las conversiones.Contamos con nuestro primer...

Can I download this Dato a dato episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.