EP05 - Horace Dediu on micromobility, and what it means for car makers

In this very special episode, Joe and Drew revisit Drew's interview with the father of micromobility, Horace Dediu.This isn't the first time this interview's gone to air. You may have heard it first time around on Drew's other podcast, The Next Billion Seconds, or on Horace's own Micromobility podcast. It is, however, the first time we've sat down to discuss the many implications of what Horace shares for automotive design and strategy.If you want to cut to our analysis, fast forward to these points:what does it mean for the industry to make a worse car, and where might we start? (starting at 24m 57s)how does looking down versus looking out change how we think about designing for automobility? (starting at 50m)and just how screwed are the economics of automobiles in a heavily urbanised future? (starting at 1h 14m 57s)But of course, we'd love you to listen to the whole thing!Show Links:Citroen Ami One - a worse but better carThe Entrant’s Guide to Automotive Industry - Horace's perspective on how the auto industry works and the update.Confessions of a Capital Junkie - Sergio Marchione's pivotal white paper on the automotive industryLooking Out:Subscribe to: Looking Out - The NewsletterSubscribe to:  Looking Out - The PodcastJoe Simpson & Drew SmithJoe on LinkedInDrew on LinkedInDrew on TwitterStudioPhro.comShow produced by: Chris FrithThat's it for this episode! Thanks for listening.If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com