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EP05｜行銷心理戰：如何運用「偏見」引導消費者的潛意識？ episode artwork

EPISODE · Aug 25, 2023 · 26 MIN

EP05｜行銷心理戰：如何運用「偏見」引導消費者的潛意識？

from 用行銷改變世界 · host Johs 許子謙

這一集會討論常見的一種「行銷心理策略」，品牌如何運用「社會偏見」來引導消費者的潛意識與決策。 從創業者的挑戰，到Uniqlo的年輕化社群策略，再到Apple的經典行銷案例，分析這些「偏見」如何被轉化為銷售策略。還會討論一個案例是：“嚴選200天日照”的陽光柳橙，究竟是行銷妙招還是誤導消費者？ 本集你會聽到：偏見如何影響我們的潛意識多個品牌行銷案例 -- 訂閱我的IG：@uncle.johs 在Apple Podcast / Spotify 等平台搜尋 #行銷 #用行銷改變世界 --

Episode metadata supplied by the publisher feed · Published Aug 25, 2023

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EP05｜行銷心理戰：如何運用「偏見」引導消費者的潛意識？

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This episode was published on August 25, 2023.

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