Ep051: Cracking the Code with Ben Byrne

Today we have a change from the regular programing as we just released the latest episode of the More Cheese Less Whiskers podcast, and it's one you need to hear! Dean is talking with Ben Byrne, owner of a marketing company in Canada, who's looking to break into marketing for Financial Advisers. This is a great show I wanted to share because it's a real example of the thought process behind using a book to generate leads, for referrals and to syndicate and create a solution for your customers. The show should resonate as it hits home the benefits of separating identifying potential leads from converting them. There are lots of great ideas here for you today. LINKS Show notes: 90minutebooks.com/podcast/051 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com