EP051: David Hubbard & Technology for Sales and Marketing
An episode of the Commanding Business podcast, hosted by Tim Hamilton, titled "EP051: David Hubbard & Technology for Sales and Marketing" was published on November 16, 2016 and runs 37 minutes.
November 16, 2016 ·37m · Commanding Business
Episode Description
David Hubbard is a Revenue Growth Expert and CEO of Marketing Outfield. He works with private and public companies to strategically align sales, marketing, and product development efforts and grow annual revenues by 25-50%. He creates growth machines by integrating a company's core values into the customer decision-making process.
Key Takeaways:
[1:14] Many companies struggle to find alignment between the three revenue-producing functions of product management, product marketing, and sales.
[3:31] When companies struggle with alignment, the customer experiences mixed messages in the purchasing decision-making process.
[9:11] Technology is causing marketing efforts t...
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