EPISODE · May 9, 2025 · 17 MIN
EP054_《三位一體: 馬修嚴選的品牌實踐》王世煌 執行長
from 未來轉運站 · host 國立臺灣大學科技政策與產業發展研究中心
本集邀請馬修嚴選王世煌執行長擔任站長，跟聽眾們分享馬修嚴選的品牌核心議題與價值實踐。首先說明馬修嚴選成立的目的不只是推出好吃的優格產品，且要圍繞「健康生活」來建立品牌系統，聚焦於三個核心議題，包括原型食物、永續環境與生活風格。接著並針對此三個核心議題，分享品牌背後的價值設計與策略布局，歡迎大家聆聽與分享。 節目主持｜陳忠仁（臺大商研所特聘教授/TPIDC主任） 來賓站長｜王世煌（彩宸生活事業公司 (馬修嚴選) 執行長） -- Hosting provided by SoundOn
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EP054_《三位一體: 馬修嚴選的品牌實踐》王世煌 執行長
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