EP055: Marc Stickdorn & Service Design Thinking

An episode of the Commanding Business podcast, hosted by Tim Hamilton, titled "EP055: Marc Stickdorn & Service Design Thinking" was published on December 28, 2016 and runs 31 minutes.

December 28, 2016 ·31m · Commanding Business

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Episode Description

Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. We interview Marc Stickdorn, consultant, speaker and author of This Is Service Design Thinking.

Key Takeaways:

[1:03] The big idea behind This Is Service Design Thinking.

[3:47] How the linear approach can waste two years of your life.

[8:01] Silos make an organization easy to manage, but this creates friction.

[11:10] The classic trap of change management.

[12:43] Adapt the process to the existing culture in small in...

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