EP058 - The Jellyfish Died w/ Juli Berwald

Meet Juli Berwald—a marine biologist turned science writer and the author of an invertebrate page-turner—she's the founder of a coral-reef nonprofit in Honduras, aaaaand she's producing her first doc. Throughout our waterfront walk at Ladybird Lake Juli opens up about her adventures in science writing—how getting fired off a book project (& replaced by Elizabeth Kolbert) inspired Juli to create her own destiny and finally write her own book. What follows is a masterclass in turning science into memoir called SPINELESS—a jellyfish book secretly structured like a jellyfish lifecycle, complete with a fever dream that sent her to Japan to find the world's biggest jellyfish (spoiler: it died right in front of her). We dig into "hiding behind the facts," the boldness it takes to put yourself on the page, and the best creative-accountability advice we've heard yet: combine a tight writing group with Elizabeth Gilbert's "take your project on a date," add in some John August-style sprints while following a roommate's admonition to "write the worst book you can—"and you're on your way. Theres's a whole lot of science, a bunch of laughs, and some doc-stuff in this one too. THE REBEL REEF: SEEDS OF HOPE is Juli's hopeful short doc about a reef to remember and divemaster Christian Carias, whose own healing becomes the heart of the film. Plus composer Chad Cannon (AMERICAN FACTORY, JOIN OR DIE), a $100K biobank dream, and perhaps an answer to the question of "how do you get to Symphony Space?" Also: An entire taxonomy of recumbent coots; shoutout to a Charles and Ray Eames numerically inspired mid-century film; and the official-yet-disputed name of a celebrated Austin footbridge. And yes—Juli already has another book on the way… DISCUSSION LINKS: THE REBEL REEF: SEEDS OF HOPE (2026) | POWERS OF TEN (1977) | AMERICAN FACTORY (2019) | JOIN OR DIE (2023) | WINNEBAGO MAN (2009) | SPINELESS (2017) | LIFE ON THE ROCKS (2022) | THE SHELL SEEKER (2026) TIMESTAMPS: 00:00 High fives and meeting Juli 01:00 Marine biologist to author 02:00 A miserable Texas postdoc (subsidence vs. sinking) 04:30 Becoming a writer: Think Well's CD-ROM textbooks 06:00 Laid off, then freelancing for National Geographic 11:00 The ONE CUBIC FOOT gig—and getting fired off it 14:30 The Pfluger footbridge and Lady Bird Lake history 18:00 THE REBEL REEF preview: a hopeful documentary 19:00 "I can't write a book like that"—finding her voice 21:00 SPINELESS: jellyfish and growing a spine 23:00 Willing to get lost 25:00 "Write the worst book you can—but write it" 27:00 A fever dream sends her to Japan 28:30 Finding the giant jellyfish (it dies) 31:00 Building a book around the jellyfish lifecycle 36:00 Our hideout: duckweed, Barton Springs, cyanobacteria 38:00 The Puum Temple and possums vs. opossums 39:30 Creative accountability and the writing group 47:00 BIG MAGIC: take your project on a date 50:00 The 20-minute timer and John August's sprints 52:00 Recumbent coots and the title hunt 53:00 THE REBEL REEF: the Honduras coral story 55:00 Christian Carias and the heart of the film 58:00 Cinematography, score, and the crew 61:00 Lightning round: the gateway book (Henrietta Lacks) 63:00 Advice for emerging storytellers: practice 64:00 Carnegie Hall, Yo-Yo Ma, and a floating cello 68:00 Crediting Dayton and where to find Juli's work