EP06 — Content Creation 101: Pick Your Platforms & Post Smarter

Choosing the wrong platform is one of the most common — and most fixable — mistakes independent professionals make when building a social media presence. EP06 of AI Decoded cuts through the noise on platform selection, content frameworks, and the one role Claude plays that most people never think to use it for. Topics covered: - How to pick the two platforms that actually fit your audience and your workflow — and why starting with five guarantees mediocrity across all of them - What Instagram, Facebook, LinkedIn, and TikTok each actually reward — and how to use that knowledge to post content that feels native, not imported - Claude as a translation engine: how to brief it with your real expertise and get polished, platform-ready content out the other side The goal is not more content. It is better content, produced at a pace you can actually sustain. (0:00) Introduction — Why platform choice determines everything (3:22) The right number of platforms to start with (it's two) (6:30) What Instagram, Facebook, LinkedIn, and TikTok each reward (12:31) Claude as a translation engine — not a ghostwriter (16:41) How to write a brief that gets useful content out (19:15) Hashtag strategy for independent professionals (21:39) Posting timing: the early engagement window (23:06) Consistency as a compounding business asset