EP06-T1: Lecciones desde la cocina de KFC con Rebeca Vázquez

from Marketing Edge · host Andrea Trujillo y Cesar Enriquez

En este episodio, nos acompaña Rebeca Vázquez Espinosa, Directora de Marketing de Kentucky Fried Chicken para México. Con más de 20 años de experiencia en empresas globales como P&G y Mattel, Rebeca ha liderado la transformación de marcas icónicas, desarrollando estrategias que no solo conectan con los consumidores, sino que también impulsan resultados de negocio. Hablamos sobre su enfoque innovador hacia el marketing, cómo liderar equipos diversos y adaptarse a los retos de una industria tan competitiva como la de comida rápida. Rebeca comparte las claves para identificar oportunidades estratégicas, la importancia de conectar con los insights del consumidor y cómo KFC está evolucionando para mantenerse relevante en un mundo en constante cambio. Además, exploramos su filosofía de liderazgo y cómo inspira a su equipo a alcanzar nuevos niveles de creatividad y desempeño. Si buscas aprender de una de las mentes más brillantes del marketing en nuestra región, este episodio es para ti. ¡Dale play y descubre cómo transformar desafíos en éxitos de marca al estilo KFC!

Episode metadata supplied by the publisher feed · Published Jan 16, 2025

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EP06-T1: Lecciones desde la cocina de KFC con Rebeca Vázquez

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