EPISODE · Dec 6, 2023 · 27 MIN
EP06 網路廣告的話術陷阱(下) feat. 王皖佳
from 真的假的！你看懂了嗎？ · host 漢聲廣播電臺
來賓：銘傳大學廣告暨策略行銷學系助理教授 王皖佳 聽完這一集，你可以知道 1、什麼是業配文？什麼是網路的置入行銷？網路業配的形式有哪些？一定都是負面的嗎？ 2、何謂一頁式廣告？其詐騙特徵為何？ 3、網路詐騙不單指錢財的損失，譬如貨到付款的案例中並未損失金額，但這樣真的就沒有損失嗎？消費者購買的過程中，可能有哪些權益已實際受到侵害了呢？ 4、當你發現詐騙廣告的時候該向什麼單位檢舉？過程中應該注意什麼？ -- Hosting provided by SoundOn
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EP06 網路廣告的話術陷阱(下) feat. 王皖佳
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