Ep069 – Rodrigo Maza, CEO, Naked Wines | Naked ambition: Bringing themagic back to wine | SATT

In this episode of the podcast, Rodrigo Maza - CEO of Naked Wines - shares howhe’s challenging convention in the wine industry by building a community-firstbusiness that connects customers directly with independent winemakers.Rodrigo reflects on his unconventional journey from beer to wine, the evolution ofNaked Wines’ unique model, and his mission to make wine fun, accessible, and freefrom industry snobbery.He breaks down the importance of customer retention, co-creation, and high-alignment leadership, while also discussing the post-COVID rebuilding period andthe work required to regain trust and deepen engagement.Rodrigo offers an honest look at entrepreneurship, innovation, and what it takes tolead boldly in a traditional industry.The SATT Team :)#podcast #business #swimagainstthetide #growth #entrepreneurship