EP072: How Did ModPod Find Success During The Pandemic?

This week we’d like to bring to you an interesting interview with two clinic owners who have pivoted successfully through this challenging time.    In this special OMD TV guest interview episode, Mr. Brent Goddard & Lance Penn, the owner and managing director of ModPod Sports Podiatry – Sydney’s leading podiatry clinic discussed how ModPod found success during the pandemic?”    This is part of our special Covid Success Stories series, where OMD TV will feature interviews with clinics that successfully pivoted and thrived through the tough times such as the Covid 19 Pandemic.    Key Topics: - Who is ModPod [01:40] - Their response to Covid initially [04:00] - Responding to lockdowns [05:40] - Working out numbers [06:00] - Government help [06:45] - Having a good team [08:15] - Strategic decisions [09:30] - Have a good balance with decision making [10:30] - Noticing changes in the market [11:30] - A lag in the market [12:40] - How to keep yourself nimble [13:50] - Don't overthink things [15:40] - A quick opening [17:00] - 12 month recap of the business [18:20] - Having a value proposition [19:30] - Techniques to draw patients in [21:00] - Getting a referral network [23:00] - Communicating vision with the team [24:00] Webinar: 3 Must-Use Strategies to Generate More New Patients and Referrals on Autopilot.     https://onlinemarketingfordoctors.com/sales-funnel-webinar/