Ep073 – Chris Miller, CEO, White Rabbit Projects | White Rabbit Thinking: How To Build Hospitality Brands | SATT

In this episode of Swim Against the Tide we meet Chris Miller who shares his bold journey from finance to the forefront of the hospitality industry.As the founder of White Rabbit Projects, Chris discusses taking calculated risks, supporting early-stage restaurateurs, and innovating in wellness and hospitality.He dives into the challenges of expanding into new markets, the constant pressures of the restaurant industry, and why customer experience is at the heart of every successful concept.With a focus on hard work, collaboration, and following his passion, Chris offers invaluable insights for entrepreneurs, culinary innovators, and anyone seeking to build a meaningful business in hospitality.He ends by sharing how he has just built the biggest communal sauna in the UK.The SATT Team :)#podcast #business #swimagainstthetide #growth #entrepreneurship