Ep077 – Trena Blair (Founder – FD Global) on the need for authenticity

My guest for Episode 77 of The Startup Playbook Podcast is Trena Blair, the Founder and CEO of FD Global Connections. Few people would have as varied or as successful of a career as Trena. After starting her career as a teacher, she moved into the corporate world before being headhunted to help get Optus of the ground in Australia. Since then, Trena has held several senior roles, including the VP/GM (Aus/NZ) and Regional VP of Marketing (APAC) at American Express. Trena has since left the corporate world to start her own business, FD Global Connections, which helps startups and businesses expand into the US market. In this episode we talk about: How to approach transition and opportunities The challenges of delivering to your brand message The benefits of creating structure How and when to expand internationally PLAYBOOK MEDIA – Growth through Data-Driven Storytelling THE E-COMMERCE PLAYBOOK ACCELEPRISE AUSTRALIA STARTUP PLAYBOOK HUSTLE APPLICATION    Show notes: Optus Amex FD Global Connections Bob Mansfield Cable & Wireless AT&T Adrian stone podcast Seinfeld New York Immersion Program   Feedback/ connect/ say hello:  [email protected] @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound Other channels: Don’t have iTunes? The podcast is also available on Stitcher & Soundcloud The post Ep077 – Trena Blair (Founder – FD Global) on the need for authenticity appeared first on Startup Playbook.