EP08 - Building on Tradition: Zenobia Bou-Chedid's Path in Family Business

In this episode, Zenobia Bou-Chedid, founder of Zeno's Yogurt Bar, takes us on her journey of entrepreneurial success within her family's legacy. Starting with Zeno's Yogurt, founded by her family in 1993, Zenobia shares her experience of finding her niche in the family business and venturing into her own enterprise, Zeno's Yogurt Bar – Ghana's pioneering yogurt bar. Wearing multiple hats within the family business as a marketing, branding, and product development professional, Zenobia discusses the challenges and triumphs of managing both ventures simultaneously. She also highlights the invaluable support and encouragement she received from her parents, which played a pivotal role in shaping the both brand's enduring success. Watch the visual version of the conversation here