EP08: Debbie Roberts - How To Market Your Bookkeeping Business Even If You Hate It

Sales & Marketing. For many bookkeeping business owners, they'd love to outsource those activities and just focus on doing the books. But, if you're an underpaid bookkeeper, you'll have to roll up your sleeves and do the marketing and sales yourself. This reality is a frightening thought for many introverted bookkeepers. But, today's guest, Pure Bookkeeping co-founder, Debbie Roberts was just like you. She hated marketing, but with help from her business coach, Peter Cook, she got over her fears and discovered some great marketing and sales tips along the way which enabled her to create a 6-figure bookkeeping business with a staff of 12 bookkeepers. So, if she could be successful, it's possible for you too. During this episode, you'll learn... -How to overcome the negative mindset you have towards marketing -Various useful strategies to attract more referrals including approaching accountants -The importance of having an accountability partner who pushes you out of your comfort zone and keeps you on track To find out more about Debbie, visit https://www.thesuccessfulbookkeeper.com/episodes/08