Ep080: Your book's 'Job of Work'

Today on the Book More Show we’re talking about books to identify invisible leads and books that motivate people to take the next step. If you’ve followed us for any time, you’ve heard us refer to Dean’s 8-Profit Activators and the before unit, looking at how you attract and engage with future customers. We’ve talked about Profit Activator 1: selecting a single target market in the past, well today we’re going a little deeper into Profit Activators 2 & 3, compelling your best prospects to raise their hand, and educating and motivating them to take the next step. How you plan to use your book will influence your title, content, and next steps, and understanding the difference between Profit Activator 2 & 3 will help narrow your scope. It will guide your thoughts on the content and help craft a clearer call to action. All of which means you’re more likely to get your book created and out there working for you. Every book is a combination of the 2, but understanding that identifying leads and motivating people to take the next step are two distinct mindsets (both for you and your potential customer) is one of the most important lead generation tips we can share. As always, getting any book out there is better than no book, so don't let this distinction be an excuse to slow down. Instead, think about whether the main ‘job of work’ of your book is to identify people who don't yet know you, or to motivate those who do, to take the next step… Then get on with getting on. Check out these links for the 5 Book Title formulas and 8-Profit Activators books we talk about. LINKS Show notes: 90minutebooks.com/podcast/080 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com